Hello world! [And that would be a program I’ve written before!]

Thank you for stopping by… Glad to have you here! I hope that you’ll find something of interest – and that I’ll be able to share some thoughts of sufficient value to encourage you to come back for more.

In my “day job” I am a management consultant – more accurately, a coach to businesses that are bringing new technology products to market. We work on strategy, innovation and commercialization, operations, marketing, sales or whatever is the gating factor to success.  I really roll up my sleeves and pitch in, so you’re likely to find me writing marketing copy, troubleshooting a website (Computer Science degree from RIT) or going along on market validation and sales calls till we get the message well-tuned.

I believe in the power of social media as a marketing channel but, for me, “doing social media” right means starting with a strategy, knowing where your customers are, creating a plan and measuring its success.  It also requires careful listening paired with the nimbleness and creativity to respond to what you’re seeing and hearing in the marketplace. I’ve made some great friends on Twitter (@Juli_K) and I’ve learned even more.

Seeking sagacity… it’s a journey.  It’s about always seeking out something new, reading more, digging deeper — and listening carefully, especially to you!

Juli